Twinings

Twinings

Twinings

Brew. Chill. Sip

Brew. Chill. Sip

Brew. Chill. Sip

Activation Campaign
Sector

Food & Drink

What We Did

Creative Strategy, Art Direction, Production, Design & Post Production

What We Delivered

3 KVs, 1 Hero Video, 6 Social Assets

Results

3.6M VIEWS

7,690 Views | 84 Comments | 1557 Shares via TikTok, Sep 2024

Box of Twinings Peach Cooler Tea next to a glass with ice and tea in it.
Box of Twinings Peach Cooler Tea next to a glass with ice and tea in it.
Box of Twinings Peach Cooler Tea next to a glass with ice and tea in it.
Glass of ice with fruit tea being poured into it, with the word Sip.
Glass of ice with fruit tea being poured into it, with the word Sip.
Glass of ice with fruit tea being poured into it, with the word Sip.
Background

Twinings approached Arwec to execute a product activation campaign aimed at increasing the appeal of their new cold serve infusions.

The goal was to inspire two key target consumer groups to experiment with Twinings infusions as a delicious, healthier alternative to iced tea, flavoured water, and other sweetened beverages.

Challenge

Cold beverages are increasingly popular, while traditional tea consumption is declining. We needed to

Shift the perception of Twinings from hot beverages to refreshing cold drinks.

This meant tackling the lack of inspiration consumers felt toward their cold-serve range and showcasing how easy it is to brew cold tea at home.

Box of Twinings Strawberry and Raspberry Tea next to a glass with ice and tea in it.
Box of Twinings Strawberry and Raspberry Tea next to a glass with ice and tea in it.
Box of Twinings Strawberry and Raspberry Tea next to a glass with ice and tea in it.
A Poster of a Twinings advert in a supermarket.
A Poster of a Twinings advert in a supermarket.
A Poster of a Twinings advert in a supermarket.

we crafted a series of engaging videos and stills, tailored for paid social, e-commerce and in-store activations.

we crafted a series of engaging videos and stills, tailored for paid social, e-commerce and in-store activations.

we crafted a series of engaging videos and stills, tailored for paid social, e-commerce and in-store activations.

A range of the Fruit Tea boxes. With the words Brew. Chill. Sip.
A range of the Fruit Tea boxes. With the words Brew. Chill. Sip.
A range of the Fruit Tea boxes. With the words Brew. Chill. Sip.

Solution

In partnership with Twinings, Arwec developed the "Brew. Chill. Sip." campaign to highlight Twinings infusions as a versatile, healthy alternative to traditional cold drinks.

This tagline succinctly captured the easy process of preparing the infusions and encouraged consumers to experiment with creating their own cold brew at home.

Consumers were inspired with core serve suggestions, in a bespoke home environment.

The videos showcased the infusions being brewed and served over ice, emphasising their refreshing taste in three simple steps.

A Poster of a Twinings advert in a supermarket.
A Poster of a Twinings advert in a supermarket.
A Poster of a Twinings advert in a supermarket.
An image of the Twinings website shown on a laptop.
An image of the Twinings website shown on a laptop.
An image of the Twinings website shown on a laptop.

“The work was excellent and well received in the business - we can't wait to get the assets live!”

“The work was excellent and well received in the business - we can't wait to get the assets live!”

“The work was excellent and well received in the business - we can't wait to get the assets live!”

Alex Jackson

Brand Connections Manager

Twinings

Behind The Scenes

From concept to execution, our integrated creative and production team worked seamlessly with the Twinings in-house team.

We carefully crafted every detail: creative strategy, art direction, set design, drinks styling, and mixology, with our talented crew.

Filmed at our purpose-built Arwec Studios, the campaign was brought to life with precision and creativity at every step.

The Making Of

Up Next

Up Next

Up Next

Contact

business@arwec.com

enquiries@arwec.com

+44 (0) 800 644 0059

Find Us

Arwec Limited
16 & 17 Chancerygate Business Centre
Manor House Avenue
Southampton
SO15 0AE

Contact

business@arwec.com

enquiries@arwec.com

+44 (0) 800 644 0059

Find Us

Arwec Limited
16 & 17 Chancerygate Business Centre
Manor House Avenue
Southampton
SO15 0AE

Contact

business@arwec.com

enquiries@arwec.com

+44 (0) 800 644 0059

Find Us

Arwec Limited

16 & 17 Chancerygate Business Centre

Manor House Avenue

Southampton

SO15 0AE

☺ 2025

All Rights Reserved

☺ 2025

All Rights Reserved

☺ 2025

All Rights Reserved